Safe Routes to School


Marketing Toolkit

This page contains materials you can use to build a successful Safe Routes to School campaign that encourages kids to walk and bike to school, educates parents on the importance of kids getting enough activity, and creates awareness in your community.

We would love to see your materials in action! Please share stories and photos with us by emailing

SRTS Super Stars

The 2020-2021 school year has been quite different from previous ones, but no matter if students are attending school in-person or virtually, there are many committed people going above and beyond to encourage families to walk and bike. 

Who's been championing walking and biking in your community? Is it a teacher, or perhaps one of your neighbors? Use the resources below to thank them for their efforts or you can even use them to give yourself or your family members a little pat on the back for staying active.  

Thank-you Card Template

Super Star Thank You Card

Write a nice note to your Super Star to say thank you.

Color (PDF)

Black & White (PDF)

SRTS Super Star Logo

SRTS Super Star logo

Color (PNG)

Social Media Image

Super Star Social Media Image


SRTS Super Star Logo Coloring Page

SRTS Super Star B_W

Black & White (PNG)


Press Release Template - Word

A press release can be used to provide information about your event so that it can be included in a news story, regardless of whether a media outlet comes to the event. The press release template is a Word document that includes the VDOT SRTS logo at the top. Instructions for customizing the template are provided.

Media Advisory Template - Media Advisory Template

A media advisory is different from the press release in that its purpose is to get media outlets to the event. As an invitation, the advisory includes information on the time and place of the event, as well as reasons why the press would want to cover it. This media advisory is written for Walk to School Day, but can be easily adapted for another Safe Routes to School event.

Incentive Items





Frequent Walker – Bicyclist Punch Card


Sticker Templates










Walking and Rolling Icons

VA SRTS bicycling icon

VA SRTS walking boy






Page last modified: March 24, 2023